Happy Holidays from Electronic Greeting Cards!
December 15, 2017
There’s a Keystone in every great invention.
Like any smart business model, top executives know that they need to stay up to date with the latest trends and technology in order to succeed and successfully compete against their peers. In that aspect, no one industry is different. No one industry is the exception. So imagine what an industry as simple as mailing or greeting cards must do to stay afloat…
Greeting Cards Meet Modern Technology
Now take the seemingly simple industries we just mentioned and make it fit into today’s modern technology era. In enters the electronic, or digital, greeting card.
The latest trends in greeting card technology (who knew there was such a thing?!) includes two incredibly creative advancements.
1. Talking and musical physical greeting cards for fun celebrations like birthdays and holidays
2. Online E-cards
The industry took an ingenious turn recognizing that if you’re not online, you don’t exist.
What Makes a Greeting Card Stand Out?
As field experts, we’d privy a guess that it’s the imagery and sound that help unique cards, both physical and online, stand out.
Cards are now filled with visuals, music, and heartfelt words to emotionally connect the giver/sender and the receiver. It’s the user or receiver experience that matters most.
How the Industry Continues to Expand
With user experience in mind, the greeting card industry has hit a home run. Handheld electronics, digital media, and internet advancements have created an equal opportunity for businesses to appeal to their audiences through everyday rudimentary senses.
Handheld cards include small batteries and/or holders for their great musical function.
E-cards include everything from negative space and shapes, to color and vibrancy, fonts and size, volume and tone to create a personalized user experience.
By utilizing everyday components like batteries and holders, the electronics to build the computer, and the computer to compose digital art, new innovations can bring our thoughts and creations to life.
Keystone as a Key Industry Player
From a business standpoint, your best bet to creating your next industry trend is making sure your basics—like parts and components—are maintained and up-to-date.
It’s like an iPhone without the charger. One part wouldn’t work without the other.
Electronics are the backbone of modern technology. The invention of electronics greeting cards (or digital anything!) wouldn’t work without the right electronic components.
From all of us at Keystone Electronics, we wish all of our customers and followers a very healthy and happy holiday season! We look forward to touching base in the new year!